AT&T ANNIHILATOR CUP — DIGITAL

Following an incredible first year of the AT&T Annihilator Cup, we brought the gaming tournament back and made it bigger than ever as we activated across 5 different weeks on Twitch. As the creative lead on the project, my team and I leaned into game lore, designing a gorgeous virtual world that was rich with storytelling. Each stream kicked off with a dynamic pre-rendered countdown video which transitioned seamlessly into our live stream. We also created a full set of graphics allowing us to explain the tournament’s 5 unique games and follow the action across streams with 20 different competitors.