AT&T Station — Metaverse

Bringing AT&T into the metaverse, I lead the creation of a multiplayer VR experience hosted through the platform VRChat. Using VR headsets or desktop PCs, users from across the world can visit now to enjoy interactive games, an HBO Max screening room and a shoppable store from gaming and lifestyle organization 100 Thieves.

After creating the world, we worked with 4 of the most popular 100 Thieves creators to film content inside, which quickly racked up hundreds of thousands of views. In addition, the world received exclusive articles from Digiday and AdWeek, with the latter earning extra attention as an editor’s pick.

Role: Concept/Creative Lead