After partnering with renowned flower artist Maurice Harris, Microsoft challenged us to create a one-of-a-kind activation at ComplexCon to highlight the creative possibilities of the Microsoft Surface. Inspired by Maurice’s previous portrait photography using gorgeous flower frames, I had the idea to create a stunning, multi-level photo booth resembling the Microsoft logo. With a diverse cast of realistic models setting the scene upstairs, visitors had the chance to capture a unique portrait before editing it on a Microsoft Surface device.
With long lines throughout the weekend, our Complex Con activation was highlighted by Event Marketer as one of the show’s best.
Role - Concept/Senior Copywriter
