People of Earth - Experiential
With some of the world's largest entertainment brands crowding into the floor of San Diego Comic-Con, TBS knew they would need something totally unique to excite attendees and immerse them in their new show "People of Earth."
Leading the creative for this project, I had the idea to create an alien scanner inside a fully mirrored “infinity room.” The twist was that each 2-way mirror had a screen hidden behind it, allowing us to project text, art and clips from the show right over a user’s reflection. With thousands of fans passing through the booth, People of Earth became one of Comic-Con's most buzzed about activations.