TARGET WONDERLAND — Experiential
Taking over a 16,000 square-foot space in Manhattan’s Meatpacking District, Target Wonderland immersed guests in an over-the-top world of holiday fun. Featuring immersive experiences from brands including Lego, M&M’s, Campbell’s, Star Wars, Mrs. Meyers and of course, Target themselves, the pop-up thrilled thousands of holiday shoppers while raising $1,000,000 for Toys for Tots.
Role: Senior Copywriter
