For Netflix’s first-ever Comic-Con appearance, the brand challenged us to make a splash with not one, but three different properties. Coordinating with not only Netflix themselves, but also with the individual properties, we created a stunning experience that gave everyone time to shine. Featuring a mix of scene build-outs, props and exciting photo-ops, we worked hard to create a space that allowed lines to flow and stars to make a few surprise appearances. For all our hard work, multiple outlets highlighted our activation, with the Verge going so far as to declare that Netflix “Won Comic-Con.”
To promote the new film Dragon Ball Z Resurrection F, I designed a “Galactic Bootcamp” that allowed fans to enlist with the film’s antagonist Frieza. However, true to the character, only the strongest fans would be worthy of joining him.
To keep everyone immersed in the experience, I wrote scripts for each of our “drill sergeants” to use as they both guided and cajoled fans through the experience. To actually measure a guest’s “power level,” I worked with two video game companies to create custom experiences to measure a guest’s power and agility levels, which were combined with a strength score from a punching game. The mightiest warriors were rewarded with a place among Frieza’s ranks in the leaderboard.
