Inside Conan’s head
Creative Lead / Writing / Direction
A VR journey voiced by Conan O’Brien.
For San Diego Comic-Con, I came up with a way for fans to step inside Conan O’Brien’s head. As creative lead, I wrote and directed a VR journey voiced by Conan himself.
The idea extended into the physical experience, with custom VR headsets shaped like Conan’s noggin. I also added a giant periscope that let fans see a live stream from Conan’s studio while rotating the enormous Conan head above the activation. The result brought the VR story, physical props and live broadcast together into one suitably ridiculous trip through Conan’s mind.
Entrepreneur included the experience among its five coolest marketing ideas at San Diego Comic-Con.
